Privacy policy

Last update:

June 9, 2024

Privacy policy

Effective as of May 30, 2024

This Privacy Policy describes how Sightful, Inc. ("Sightful," "we," “us” or "our") handles personal information that we collect as a controller through our website (the “Site”) and in connection with our Spacetop Early Access, the world’s first AR laptop and accompanying glasses (together, the “Spacetop”)

(collectively, the “Service”), as well as through social media, our marketing activities, our live events and

other activities described in this Privacy Policy.

Index

Personal information we collect

How we use your personal information

How we share your personal information

Your choices

Other sites and services

Security

International data transfer

Children

Changes to this Privacy Policy

How to contact us

Personal information we collect

Information you provide to us.

Personal information you may provide to us through the Site includes:

  • Contact data, such as your first and last name, email address, billing and shipping addresses, and phone number.
  • Demographic data, such as your city, state, country of residence, and postal code.
  • Communications that we exchange with you, including when you contact us through the Site (including via our chat features), social media, or otherwise.
  • Transactional data, such as information relating to your product orders, including products you purchase and wait lists you join.
  • Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
  • Responses to surveys and questionnaires, such as your voluntary responses regarding your work habits or preferences.
  • Payment data needed to complete transactions, including payment card information or bank account number. Note that your payment card information is collected and processed directly by our third-party providers (see How we share your personal information, below).
  • Vision prescription information if needed to provide you with prescription lenses for use with your Spacetop.
  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Personal information you may provide to us through or in connection with your use of Spacetop includes:

  • Contact data, such as your first and last name, email address, and phone number.
  • Camera data, such as the data derived from the “bounding box” used to superimpose emojis and images onto your Spacetop glasses when using your Spacetop camera. 
  • Feedback data, including information you voluntarily share and upload to us when you complete our product feedback form or request support, such as application analytics, device usage logs, operating system metrics, camera perception metrics, glasses and other usage recordings, and additional details about your user experience.

Third-party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
  • Data providers, such as information services and data licensors that provide demographic and other information.
  • Marketing partners, such as joint marketing partners and event co-sponsors.

Automatic data logging.

When you use the Site or view our communications, we and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with the Site or our communications, such as:

  • Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Site, navigation paths between pages or screens, information about your activity on a page or screen, and access times and duration of access.

We may also automatically log information about your interaction with Spacetop, such as the following information. However, we do not collect this log information unless you voluntarily share and upload it to us (e.g., in connection with your request for support):

  • Application activity data, such as the name and version of your applications; when you installed, removed, or updated each application; and how frequently you used each application.
  • Spacetop interaction data, such as information about session duration, frequency of use, how you navigate the screen display, and your workspace organization.
  • Technical system information, such as crash logs, which may contain your user ID, device ID, IP address, local computer file path, feature quality, and use of that feature.
  • General physical characteristics and movement, such as:some text
    • Head and glasses movement, including the general position and orientation of your head; and
    • Head location, such as the general location of head in relation to the laptop.
  • Physical environment data, such as the dimensions of the room where you use Spacetop, and objects in your immediate surroundings, if the camera view is enabled while you are wearing the augmented reality glasses and you have authorized Spacetop to access data regarding your immediate surroundings.
  •  Cookies and similar technologies. Some of the automatic collection described above for Sites and our communications is facilitated by the following technologies:
  • Cookies, which are small text files that websites store on user devices and that allow web

servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both “session cookies” that are deleted when a session ends, “persistent cookies” that remain longer, “first party” cookies that we place and “third party” cookies that our third-party business partners and service providers place.

  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email address was accessed or opened, or that certain content was viewed or clicked.
  • Chat technologies, such as those provided by Intercom R&D Unlimited Company (“Intercom”) and other third-party vendors. Such chat technologies employ cookies and software code to operate the chat features that you can use to communicate with us through the Site.  We and such third-party vendors, such as Intercom, may access and use information about webpages visited on the Site, your IP address, your general geographic information (e.g., city, state), and other personal information you share through online chats for the purposes described in this Privacy Policy.

Data about others. We may offer features that help users invite their friends or contacts to order Spacetop, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery. We may use your personal information to:

  • provide, operate and improve the Service and our business;
  • establish and maintain your Spacetop user account;
  • facilitate your invitations to friends who you want to order Spacetop;
  • enable security features of the Service, such as by sending you security codes via email or SMS, and remembering accounts from which you have previously logged in;
  • communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages;
  • understand your needs and interests, and personalize your experience with the Service and our communications; and
  • provide support for the Service, and respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development purposes, including to analyze and improve the Service and our business.

Marketing. We may send you direct marketing communications. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.

Compliance and protection. We may use your personal information to:

  • comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
  • protect our, your or others’ rights, privacy, safety or property (including by making and

defending legal claims); audit our internal processes for compliance with legal and contractual requirements or our internal policies;

  • enforce the terms and conditions that govern the Service; and
  • prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law. 

To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de- identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data identifiable to you. We may use this anonymous, aggregated or de- identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Cookies and similar technologies. In addition to the other uses included in this section, we may use the Cookies and similar technologies described above for the following purposes:

  • Technical operation. To allow the technical operation of the Service, such as by remembering your selections and preferences as you navigate the Service.
  • Analytics. To help us understand user activity on the Site, including which webpages are most and least visited and how visitors move around the Site. We also use analytics to help us understand user activity on Spacetop, including which applications are used most frequently and how users navigate around the screen display.

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, online chat functionality providers, email delivery, marketing, consumer research, and Site and Spacetop analytics).

Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, Shopify and Stripe. Shopify may use your payment data in accordance with its privacy policy: https://www.shopify.com/legal/privacy. Stripe may use your payment data in accordance with its privacy policy, https://stripe.com/privacy.

Third-party add-on services. If you chose to utilize a third-party add-on service, such as EyeHub to request prescription lenses, you may share certain personal information with that third party, either directly or through us on your behalf. For example, you may choose to share your vision data with EyeHub or request that we do so on your behalf. Each such third party may use your information in accordance with its own privacy policy.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Sightful, Inc. or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Other users. Your email, display name, profile picture, chat messages and other account information may be visible to other users of Spacetop, including being cached, copied, screen captured or stored elsewhere (e.g., search engines), and we are not responsible for any such use of this information.

Your choices

Access or update your information. If you have registered for an account with us through Spacetop, you may review and update certain account information by logging into the account.

Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Other sites and services

The Site may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

International data transfer

We have locations in Israel and the United States and may use service providers that operate in other countries. Your personal information may be transferred to Israel, the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Service from a

child without the consent of the child’s parent or guardian as required by law, we will comply with

applicable legal requirements to delete the information.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Site or other appropriate means. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

How to contact us

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